Data Protection

Privacy Policy — How 7b77 Collects, Uses, and Protects Your Personal Data

At 7b77, your privacy is treated with the same seriousness as your account security. This Privacy Policy explains in plain, formal English exactly what data we collect, why we collect it, how we store and protect it, and what rights you hold over your personal information.

Effective: 1 January 2026
256-bit SSL Protected
Applies to All Account Holders
Language: English

Six Core Principles Governing Your Data at 7b77

Before reading the full policy, here is a plain-English summary of the six principles that govern every data-related decision we make at 7b77.

Purpose Limitation

Data collected by 7b77 is used only for the purposes stated in this policy — account management, payment processing, fraud prevention, and regulatory compliance. We do not use your data for unrelated commercial purposes or sell it to advertisers.

Data Minimisation

We collect only the data that is strictly necessary to deliver and secure the 7b77 service. We do not request personal information beyond what is required for account registration, identity verification, and payment processing.

Security by Default

All personal data held by 7b77 is protected using 256-bit SSL encryption in transit and industry-standard encryption at rest. Access to personal data is restricted to authorised personnel on a strict need-to-know basis, with all access events logged and auditable.

No Sale of Personal Data

7b77 does not sell, rent, or trade your personal information to third parties for their own marketing or commercial benefit. Data shared with third-party service providers is shared only under strict contractual obligations to process it solely on 7b77's behalf.

Your Rights Over Your Data

You have the right to request access to, correction of, or deletion of the personal data 7b77 holds about you, subject to legal retention obligations. Requests may be submitted at any time by contacting [email protected] with the subject line "Data Rights Request".

Defined Retention Periods

7b77 retains personal data only for as long as necessary to fulfil the purposes described in this policy or to comply with applicable legal obligations. Account data is retained for a minimum of five years following account closure to satisfy anti-money laundering requirements.

Last Updated: 1 January 2026

Questions About Your Privacy at 7b77?

Our support team is available around the clock to address any privacy queries or data rights requests. You can also explore our FAQ for quick answers on account security, or review our Terms & Conditions for the full platform rules. For players aged 21 and above only.